Our partners
As Europe’s largest conservation charity, a partnership with us can make a real difference. Find out about our current partners and how to get in touch about becoming one.
In 2019, we launched a three-year partnership with Alzheimer's Society to support us in becoming more dementia friendly. Whilst this programme was paused during the pandemic, we’re delighted to announce that we’re extending our partnership with Alzheimer's Society for a further three years, up to 2027.
We know that natural and historic places can play a significant role in improving the wellbeing of people living with dementia, as these areas help to stimulate discussion and forge positive memories. Visiting these spaces in groups can also improve sleep patterns and promote both physical and social activity if enjoyed in groups.
For people with dementia and their carers, historic spaces, collections, landscapes and stories can prompt and stimulate discussion, encourage outdoor exploration and offer a vital connection to the world around them.
Research from Alzheimer’s Society shows that day trips are one of the most likely and regular activities for people living with the condition and their carers. In comparison to other visitor attractions, people living with dementia also view heritage sites as safe and familiar spaces*.
By working together, we want to ensure that:
Our partnership will be developed and shaped by people with dementia. They’ll be involved in all the work we’re undertaking to ensure we’re meeting their needs and demonstrating the impact of this partnership.
Several of the places in our care are already offering engaging experiences for people living with dementia – by partnering with Alzheimer's Society, we hope to be able to promote further dementia inclusivity at more spaces.
As the UK partner of the EU-funded MONUMENT (MOre NUrturing and More Empowerment Nested in Technology) pilot project, the Reed Barn at Peckover has been transformed into a safe place where people living with dementia, their families and carers can share experiences, gain new skills and take a break from caring responsibilities.
Find out more about Damsons at Peckover
Using insight from the Damsons pilot project, we recently worked with external charity Dementia Adventure to develop a new resource to help more of our places become dementia inclusive.
The Back in Time Reminiscence sessions at the Back to Backs are for people living with mild dementia and their friends, family or carers. Guests are taken to one of the historic rooms to talk about objects like photographs, music, toys and household objects from the past to start informal conversations. Members of the team share their own memories relating to objects, which creates a trigger for guests to share stories which may have been hidden.
Learn about the reminiscence sessions at Back to Backs
Dementia is the UK’s biggest health and social care crisis, with one in two people being affected by the condition in their lifetime, either developing the condition themselves or caring for someone with the condition, or both**.
There are currently estimated to be 900,000 people in the UK with dementia and Alzheimer’s Society predicts that this will rise to 1.6 million by 2040.
* This emerged from interviews conducted as part of the study by Page, S.J., Innes, A. and Cutler, C. (2015) Developing Dementia-Friendly Tourism Destinations: An Exploratory Analysis. Journal of Travel Research. 54 (4) pp. 461-81.
** Besley S., Kourouklis D., O’Neill P., Garau M. (2023) Dementia in the UK: Estimating the Potential Future Impact and Return on Research Investment. OHE Contract Research.
As Europe’s largest conservation charity, a partnership with us can make a real difference. Find out about our current partners and how to get in touch about becoming one.
We’re extending our partnership with the Alzheimer’s Society for another three years to help improve dementia inclusion at the places we care for.
As Europe’s largest conservation charity, a partnership with us can make a real difference.
A living working estate, guided by the seasons with an impressive mansion, parkland, gardens and rare breed farm.
Experience 200 years of working people's lives in the heart of Birmingham.
We've partnered with natural pet food maker Forthglade to create the Dogs Welcome project, helping you and your dog(s) get the most out of the places in our care.