Y Pwyllgor - Wales advisory group

Chair

Jamie Seaton

Jamie has a BA in Ancient History and Archaeology from Birmingham University (1977), and a much more recent MA in Creative Writing (Poetry) from Royal Holloway (2019).

In 1978 he and his future wife, Jessica moved to Carmarthenshire. ​

From 1978 to 1997 he designed knitwear for a company founded by the couple, selling internationally. In 1997 they founded the clothing and homeware company Toast, where Jamie was Design/Creative Director. They sold the company in 2018.  Now, among other things, they run a regenerative mixed farm in Pembrokeshire.

Member

Sian Lloyd

Sian is an experienced journalist and broadcaster, who is a familiar face having presented national programmes, including BBC Breakfast, BBC Crimewatch Roadshow and Panorama. She has also reported on some of the key moments in recent history as a senior news correspondent for the BBC appearing regularly on the BBC 6 & 10 o’clock News in addition to Radio 4 news programmes.  ​

Sian began her TV and Radio career in Wales as a reporter. She was then presenter of the flagship and popular BBC programme ‘Wales Today’ and the drive-time radio programme Good Evening Wales. Before becoming a journalist Sian trained as a solicitor in London and Hong Kong, but followed her dream of becoming a reporter not long after qualifying.    ​

On becoming freelance, Sian was keen to build on this association and establish a stronger connection with National Trust Cymru. By assisting on Y Pwyllgor she brings skills and networks developed over a 25-year long career in communications and the creative sector, together with a strong sense of community and knowledge of the political and cultural landscape of Wales.

Member

Esther Morris

Esther is an experienced fundraiser and partnerships manager. Having spent 10 years working in the Arts in Wales, her career also spans roles in the Welsh Government, Forestry, Engineering, and most recently a UK disability charity. She's a trustee for a community arts organisation in Rhondda Cynon Taf and sings with a female voice choir in Cardiff. She has a robust network from these roles, supporting her professionally and personally.​

Esther loves being outdoors and is passionate about culture, history, equity, and sustainability, which drives her involvement and enthusiasm for being part of Y Pwyllgor. With a 22-year connection to Wales, starting from her studies at Aberystwyth, she is committed to preserving the culture, heritage, and natural environment of Wales, and protecting these things for future generations.​

Her strategic approach, understanding of governance, and passion for culture align with National Trust Cymru's mission. She has experience in networking, partnership-building, and ambassadorship, recently completed Visit Wales’ Cultural Ambassador certification, and is currently learning Welsh and enjoying the mynediad course for a second time.​

Esther lives in Caerphilly County with her husband and twin daughters.

Member

Llinos Evans

After achieving success in social media and event marketing with a global start-up, Llinos transitioned into a rapidly growing role as a communications manager. In this position, she managed communication strategies in the USA and UK, overseeing integrated marketing, product launches, and media planning across all channels.​

In 2020, Llinos returned to Wales, where she was raised, and took on the role of leading communications for Traffic Wales—the Welsh Government’s traffic information service. Her current role involves positioning the service as the 'one-stop shop' for reliable, speedy, and bilingual information about the Welsh strategic road network.​

This network is a critical asset that connects people to places across Wales. Llinos’ passion for connecting people to places drives her eagerness for Y Pwyllgor. She believes that National Trust Cymru’s work to safeguard Wales’ environment and cultural heritage will create a lasting impact for this country today and for its future generations.

Member

Joe Wilkins

Joe is a Welsh ecologist and Rights of Nature campaigner with a background in ecology and environmental biology and a passion for greater inclusion, transparency, and fairness in conservation and environmental governance. He recently won a Green Heart Hero Award, the UK’s leading climate and sustainability awards, for his work engaging stakeholders in Wales in discussions on nature recovery. A first-language Welsh speaker and a proud Cardi, he enjoys exploring the links between local culture and nature and will always say yes to a story over a paned. One of his main reasons for joining Y Pwyllgor is to explore how we better connect with nature as a stakeholder and part of our communities and culture. When not having a paned or at his desk, you will find him near, on, or in the water, the place he says he feels most at home. ​

Joe works as Ceredigion Community Engagement Officer for West Wales Rivers Trust, working to support and empower community action for rivers in his home county. He also works as a freelance consultant on several nature projects in his native Wales and internationally. In addition to his work, Joe serves as Vice President of the Board for Reserva: The Youth Land Trust, a member of the Wales Council for Outdoor Learning and Board of Trustees for Small World Theatre, and as Wales Coordinator for UK Youth for Nature. He previously served on the World Ocean Day Youth Advisory Council, the Stockholm+50 Youth Task Force, and as a youth delegate to the fifth United Nations Environment Assembly and the United Nations Biodiversity Conference (COP15) in Canada.